On Premise Marketing Manager
Core
Execute on-premise marketing strategy to drive brand reach, consumer engagement, and category growth for Red Bull across festivals, events, and commercial environments.
Role type
Regional On-Premise Marketing Manager
Builds
Regional marketing initiatives, event activations, and consumer engagement programs for Red Bull
Domain
Consumer Packaged Goods (CPG) / Energy Drinks / Experiential Marketing
Deliverable
product features
Required skills
On-premise sales/marketing/distribution experience, live event production, experiential marketing, people leadership, strategic commercial awareness, data analysis, negotiation, planning and prioritization
Preferred skills
People leadership/management experience, ability to work flexible hours (nights/weekends), additional language skills
Technologies
POS tools, brand assets
Responsibilities
Coach field teams on account and event activation; Lead consumer activation programs to drive volume uplift; Manage end-to-end planning and execution of regional festivals and third-party events; Onboard and train On Premise teams; Collaborate cross-functionally to leverage marketing assets into on-premise channels
Seniority
Mid-Senior, hands-on IC with team leadership