Associate Director, Performance and Digital
Core
Set the strategic and operational agenda for university-wide performance marketing and digital capabilities to drive student acquisition and conversion.
Role type
Senior leadership performance marketing and digital director
Builds
Connected digital experiences across the prospective student journey, including paid digital channels, web platforms, and marketing automation
Domain
Higher education / Digital marketing and performance
Deliverable
product features
Required skills
Performance marketing strategy, paid search and social, programmatic advertising, marketing technology stack ownership, analytics and attribution, team leadership, digital transformation, data-driven decision making
Preferred skills
Scaling acquisition programs, building in-house capability, change management, experimentation and CRO
Technologies
Marketing automation platforms, paid media channels, analytics and attribution tools
Responsibilities
Setting performance marketing strategy across paid digital channels, driving acquisition and conversion across the student recruitment funnel, providing strategic leadership for web and digital platforms, building advanced measurement and ROI frameworks, establishing enterprise-level governance for digital investment, leading and growing a high-performing team, running experimentation and customer-journey optimisation programmes, managing agency and platform partnerships
Seniority
Senior leadership, strategy & mentorship