Trade Marketing Manager - Malaysia
Core
Implement holistic trade marketing strategies for retail partners, optimize product mix, and execute promotion strategies to drive commercial targets.
Role type
Trade Marketing Manager
Builds
Retail activations, promotional campaigns, and product presentation strategies
Domain
Consumer Goods / Retail
Deliverable
product features
Required skills
Trade marketing strategy, retail activation, product mix optimization, commercial target management, stakeholder management, analytical mindset
Preferred skills
Experience in go-to-market execution, S&OP sessions, brand protection
Technologies
SAP, Microsoft Office
Responsibilities
Implement PT Strategic initiatives with retail partners, contribute to steering commercial targets (FC, TGS, margin), optimize product mix, manage and execute PROMO strategy, lead trade marketing touchpoints (POS, instore communication, events), manage MPE proofread and local SAP Master Data, participate in S&OP sessions, ensure brand protection
Seniority
Mid-level, hands-on IC