On Premise Trade Marketing Manager
Core
Develop and execute trade marketing strategy and business plans for the Limited Service Restaurant (LSR) segment to drive reach, consumption, and brand engagement.
Role type
Trade Marketing Manager (LSR Segment)
Builds
Annual business plans, customer sell decks, joint business plans, and tailored marketing programs for key LSR accounts.
Domain
Consumer Goods / Trade Marketing / Food & Beverage
Deliverable
product features
Required skills
Trade marketing strategy, business planning, joint business planning, POS strategy, stakeholder management, data analysis, project management
Preferred skills
Experience in Limited Service Restaurants (LSR), bilingualism (French/English)
Technologies
POS creative tools, marketing platforms
Responsibilities
Lead development of annual LSR segment business plan and Customer Sell Deck; Develop tailored marketing strategies and programs for key customers; Manage LSR Trade Marketing initiatives from strategy through execution and optimization; Partner with external agencies and Brand Marketing to execute national product strategies; Collaborate with Global LSR Trade Marketing to adapt programs for the Canadian market.
Seniority
Mid-Senior, hands-on IC