Social Media Manager
Core
Lead end-to-end social media strategy and content creation for Minor Hotels' Australasian portfolio (Oaks, Avani) to drive audience growth, engagement, and commercial outcomes.
Role type
Senior Social Media Manager (Strategy & Content Production)
Builds
Social-first campaigns, short-form video content (Reels, TikToks), and community engagement across Instagram, TikTok, and Facebook.
Domain
Hospitality (Hotels & Resorts) + Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content calendar management, short-form video production (shooting/editing), community management, data analysis, brand voice translation, multi-platform expertise (Instagram, TikTok, Facebook), proficiency in CapCut/Adobe Creative Suite.
Preferred skills
Experience with big brands, background in corporate marketing or social-led creative agency, ability to travel across Australasia.
Technologies
CapCut, Adobe Creative Suite
Responsibilities
Lead social media strategy across the Australasian portfolio, develop content calendars aligned to campaigns, capture and produce photography/video, shoot and edit Reels/TikToks, manage daily publishing and engagement, identify new trends and platform opportunities, analyze performance data, collaborate with internal stakeholders and agency partners.
Seniority
Senior, hands-on IC