Manager/ Senior Manager, Consumer Behaviour & Insights (Public Sector)
Core
Lead a team of research analysts to deliver actionable consumer insights and analytics services to public sector clients, helping them achieve strategic goals through data-driven recommendations.
Role type
Senior Manager, Consumer Behaviour & Insights (Public Sector)
Builds
Actionable insights, analytics services, and client training on products like Brand Health, segmentation, Usage & Attitudes, Customer Experience, and Shopper research.
Domain
Consumer Intelligence / Market Research / Public Sector
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Team leadership and coaching, quantitative market research expertise, client sales and account management, strategic goal alignment, project management, data analytics industry awareness, presentation skills, Microsoft Excel and PowerPoint proficiency
Preferred skills
Public sector client experience, innovative problem-solving, industry knowledge exchange
Responsibilities
Lead analysts to deliver high-quality insights, build relationships with senior client stakeholders, coach and develop team members, manage internal stakeholders and projects, conduct tactical client training, identify and hand off business opportunities
Seniority
Senior Manager, hands-on leadership