Category Development Manager (12m FTC)
Core
Develop category strategy, product, price, place, and promotional strategies for key customers to drive sales effectiveness and growth for the Red Bull portfolio.
Role type
Category Development Manager
Builds
Category strategies, shopper insights, and customer-specific selling solutions for key retail accounts
Domain
FMCG / Energy Drinks / Retail
Deliverable
product features
Required skills
Category management, shopper insights analysis, data interpretation, space planning, pricing strategy, relationship management
Preferred skills
Trade marketing, brand management, account management, proficiency in space planning software (JDA/Apollo)
Technologies
Circana, AC Nielsen, Quantium, Synergy, Summit, JDA, Apollo
Responsibilities
Develop relationships with key customers and drive category strategy; Ensure strong category ranging and assortment recommendations; Commercialise category initiatives with the National Sales team; Lead annual Category Planning Days and end of year reviews; Create customised retailer-specific selling stories; Set product and ranging priorities; Develop pricing and promotional strategies; Drive space management to minimize out of stocks; Analyse internal and external data to identify market trends; Deliver category training and workshops
Seniority
Mid-Senior, hands-on IC