Senior Product Marketing Manager (m/w/d)
Core
Responsible for positioning, market launch, and evolution of commercial B2B and B2C products, ensuring clear differentiation and successful market activation from ideation to post-launch optimization.
Role type
Senior Product Marketing Manager
Builds
Commercial B2B and B2C products
Domain
Technology / SaaS
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, cross-functional team orchestration, sales and marketing material quality, launch planning, competitive intelligence, KPI tracking and optimization, GenAI/LLM tool usage
Preferred skills
Subscription or platform model experience, analytical abilities, storytelling
Technologies
Claude, Copilot, Gemini
Responsibilities
Develop and refine product positioning, value proposition, and messaging; Plan and steer go-to-market strategies for new products and features; Orchestrate cross-functional teams and manage C-level stakeholders; Ensure quality and standards of sales and marketing materials; Lead launch planning and execution including campaign and content activation; Build and evolve systematic competitive intelligence practices; Define, track, and optimize product marketing KPIs along the funnel; Continuously evolve messaging and measures based on performance data, customer feedback, and market developments
Seniority
Senior, hands-on IC
