Stage | Etudes Marketing Consumer Insights H/F - L’Or, Senseo, Tassimo
Core
Analyze consumer and distributor panel data, social listening, and market signals to evaluate brand performance and influence JDE Peet's coffee strategy in France.
Role type
Marketing Consumer Insights Intern
Builds
Strategic recommendations for Marketing and Sales teams based on market segment performance and consumer behavior analysis.
Domain
FMCG / Coffee Industry / Consumer Insights
Deliverable
dashboards & analysis
Required skills
Market segment analysis, brand image tracking, ad-hoc study execution, consumer profiling, trend identification, data synthesis, Excel proficiency
Preferred skills
Experience in marketing or sales, familiarity with NielsenIQ/Circana/Kantar panels, interest in data analysis
Technologies
NielsenIQ, Circana, Kantar, Excel
Responsibilities
Analyze market segment performance using distributor and consumer panels; Track brand image and notoriety; Conduct ad-hoc studies on consumer disengagement; Identify consumption trends and recommend actions; Collaborate with internal teams and external suppliers.
Seniority
Intern