Country Marketing Specialist - AlphaTauri
Core
Lead the implementation of AlphaTauri brand strategy across relevant markets, ensuring visibility as a premium fashion brand and supporting collection launches.
Role type
Country Marketing Specialist (Fashion/Lifestyle)
Builds
Brand awareness, consumer engagement, B2B activations, retail and partner activations, events, and shootings.
Domain
Fashion, Lifestyle, Sports Marketing
Deliverable
product features
Required skills
Brand strategy implementation, B2B activation planning, event and shooting coordination, stakeholder management, budget ownership, cross-functional project management, premium brand positioning, commercial mindset
Preferred skills
Experience with Red Bull integrations, media activations, creator events, athlete and ambassador network management
Technologies
None stated
Responsibilities
Lead local marketing activations, events, partnerships, and collection launches; support Sales and B2B initiatives; act as interface between AlphaTauri and Red Bull organizations; manage marketing budgets and annual business planning; coordinate cross-functional marketing projects from planning to reporting.
Seniority
Mid-level, hands-on IC