Influencer Marketing Lead, Technology
Core
Building a scalable creator engine and ecosystem to drive growth and product discovery for Base44's AI-powered no-code platform.
Role type
Lead, Influencer Marketing & Creator Ecosystem Strategy
Builds
A repeatable, high-volume creator partnership program serving Base44's B2B SaaS/AI user base
Domain
B2B SaaS / AI / Creator Economy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Influencer marketing strategy, creator ecosystem management, relationship building at scale, internet culture fluency, program scalability, performance measurement, cross-functional collaboration, technical product storytelling
Preferred skills
B2B SaaS experience, AI-adjacent product experience, startup environment experience
Technologies
YouTube, LinkedIn, TikTok, Instagram
Responsibilities
Define and lead the creator ecosystem strategy, identify and vet emerging creators, build authentic partnerships across platforms, shape content narratives for technical products, collaborate with product and growth teams, measure and optimize campaign performance
Seniority
Senior, hands-on IC