Lead Data Scientist (Analytics) - Digital Marketing
Core
Lead a team of data scientists to drive growth through advanced paid marketing measurement, AI-driven analytics, and operations for a regional growth strategy.
Role type
Manager, Growth Data Science (Digital Marketing)
Builds
Production ML models for campaign optimization, attribution frameworks, and automated reporting tools for paid marketing channels.
Domain
Digital Marketing / Performance Marketing / Media Mix Modeling
Deliverable
production ML models | dashboards & analysis
Required skills
Paid marketing measurement, attribution modeling, Media Mix Modeling (MMM), incrementality studies, causal inference, Python, SQL, Spark, cloud data platforms, ad platform APIs, statistical modeling, team leadership
Preferred skills
Generative AI tools, LLMs for insights generation, geo-lift studies, machine learning model deployment
Technologies
Python, SQL, Spark, AWS S3, Redshift, CausalML, DoWhy, EconML, Google Ads, Facebook Ads
Responsibilities
Design and implement advanced attribution methodologies and MMM frameworks; lead cross-functional collaboration to align measurement frameworks with business objectives; mentor junior analysts on measurement methodologies and AI-driven analytics; develop and manage data pipelines for large-scale marketing datasets.
Seniority
Manager, hands-on IC with team leadership
