Assistant Director / Senior Manager of Digital Strategy & Performance
Core
Oversees digital strategy, e-commerce, and performance marketing for Raffles Hotel Singapore, managing brand.com, microsites, OTA partnerships, and GDS channels to drive customer acquisition and commercial performance.
Role type
Senior Manager, Digital Strategy & Performance
Builds
Digital campaigns, website enhancements, and marketing plans for luxury consortia and OTAs
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Digital strategy, performance marketing, data analytics, SEO/SEM, social media management, content production, copywriting, video/photo editing
Preferred skills
Hospitality industry experience, multi-language communication
Technologies
Google Analytics
Responsibilities
Drive e-commerce and digital strategies across multi-platforms; manage vendors for website enhancements; develop marketing plans for luxury consortia and OTAs; manage social media platforms and content; review digital partnership opportunities; manage digital reporting tools
Seniority
Senior Manager, hands-on leadership