Assistant Marketing Manager, B2B
Core
Execute integrated demand generation campaigns for Grab For Business across Southeast Asia to drive awareness, acquisition, and conversion among small to medium-sized businesses.
Role type
Assistant Marketing Manager (B2B)
Builds
Regional marketing programmes, campaign assets, and content for Grab For Business
Domain
B2B SaaS/Mobility in Southeast Asia
Deliverable
product features
Required skills
B2B marketing, demand generation, campaign execution, data analysis, content creation, AI tool usage
Preferred skills
SaaS marketing, multi-market experience in Southeast Asia
Technologies
GenAI, digital and offline marketing channels
Responsibilities
Run regional campaigns across digital and offline channels; explore new growth routes via partnerships and community plays; build campaign toolkits and messaging frameworks for six markets; support go-to-market for new product launches; measure and report on campaign performance; coordinate with cross-functional teams and vendors.
Seniority
Mid-level, hands-on IC