Product Manager
Core
Oversee the complete lifecycle of outbound email operations, unifying editorial newsletters and commercial properties to drive reader engagement and revenue.
Role type
Product Manager (Email & Newsletters)
Builds
Unified email product roadmap, editorial newsletters, commercial email brands (Travel Alerts, Save.ca, The Kit, Wonderlist)
Domain
Media / Digital Publishing / Email Marketing
Deliverable
product features
Required skills
Email product management, product roadmap architecture, ESP management, deliverability optimization, data analytics, customer research, agile development, stakeholder collaboration
Preferred skills
Systems thinking, balancing revenue and UX, commercial product development
Technologies
Enterprise ESPs, CRMs, data analytics tools
Responsibilities
Architect unified product roadmap for editorial and commercial emails; Partner with newsroom to design and launch newsletters; Oversee ESP management and inbox placement; Develop list growth and compliance strategies; Monitor key operational metrics.
Seniority
Mid-level, hands-on IC
