Community Relations Director
Core
Lead the sales and marketing department for an independent and assisted living community, managing resident acquisition, events, and community outreach.
Role type
Senior sales and marketing director (senior housing)
Builds
Resident move-ins, community events, and referral networks
Domain
Senior living / healthcare hospitality
Deliverable
product features
Required skills
sales strategy, event planning, community outreach, CRM proficiency, competitor analysis, regulatory compliance, stakeholder management, budget management
Preferred skills
senior housing sales experience, hospitality sales experience, college degree
Technologies
CRM systems
Responsibilities
Schedule and conduct tours for prospective residents, plan and execute community events, manage sales leads and waitlists, complete quarterly media planning, visit competitors, maintain confidentiality and compliance with regulations, report daily sales activity to leadership
Seniority
Senior, hands-on IC
