Influencer Senior Manager (NorthAm)
Core
Lead Wise's influencer strategy across North America, driving customer growth for both consumer and business segments through regional planning, creator partnerships, and performance optimization.
Role type
Senior Manager, Influencer Marketing
Builds
Influencer marketing programs and strategies for Wise's consumer and business products in the US and Canada.
Domain
Fintech / Cross-border payments
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Influencer marketing strategy, budget forecasting, market planning, cross-functional collaboration, data-driven decision making, regulatory compliance, stakeholder management
Preferred skills
Fintech or regulated industry experience, affiliate or performance-partnership experience, team leadership, French language skills
Technologies
Influencer platforms, analytics tools
Responsibilities
Own North American influencer strategy and annual/quarterly planning; scale influencer activity in Canada; develop influencer strategy for Wise Business; manage agency and creator partner relationships; ensure regulatory and brand-safety compliance.
Seniority
Senior, hands-on IC with regional leadership