Sales and Marketing Specialist (w/ experience in Salesforce, lead generation)
Core
Supports the German Cosmetics, Dermatology & Personal Care business by executing marketing campaigns, generating leads, maintaining CRM systems, and providing market intelligence.
Role type
Marketing Operations Specialist (B2B)
Builds
Marketing campaigns, lead generation activities, market intelligence reports, and sales support processes.
Domain
Cosmetics, Dermatology, Personal Care, Life Sciences, Healthcare
Deliverable
product features | dashboards & analysis
Required skills
Salesforce proficiency, B2B marketing experience, market research, data analysis, content creation, campaign management, lead tracking, vendor coordination
Preferred skills
Experience in cosmetics/personal care/dermatology/life sciences, B2B marketing background
Technologies
Salesforce, PowerPoint, Excel, digital marketing tools
Responsibilities
Execute multi-channel marketing campaigns, create and publish website/newsletter/social media content, maintain Salesforce data quality and generate reports, develop and implement lead generation activities, conduct market research and competitor analysis, track campaign KPIs and budget, coordinate external vendors and events
Seniority
Mid-level, hands-on IC
