Marketing and Communications Manager
Core
Lead the development and execution of Sika New Zealand's marketing and communications strategy to support business growth and market share objectives.
Role type
Senior Marketing and Communications Manager
Builds
Integrated marketing campaigns, digital marketing strategies, customer engagement programs, and brand touchpoints for Sika New Zealand
Domain
Construction materials and high-performance construction solutions
Deliverable
product features
Required skills
Strategic marketing, commercial acumen, digital marketing, analytics, campaign management, people leadership, stakeholder engagement
Preferred skills
Experience in senior marketing leadership roles
Technologies
Digital channels, analytics tools, marketing effectiveness frameworks
Responsibilities
Develop and execute customer engagement and demand generation strategies; Lead and protect the Sika brand across all touchpoints; Drive customer engagement initiatives to support sales growth; Lead Sika NZ's digital marketing strategy; Develop and deliver integrated marketing campaigns; Provide market intelligence and customer insights; Develop customer engagement programs including events and conferences; Establish marketing performance measures and reporting frameworks; Lead, mentor and develop the Marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities