Sr. Manager, Gaming Player Marketing
Core
Lead identification, evaluation, and recruitment of professional gamers and esports athletes; manage relationships and drive high-impact gaming projects and events for Red Bull.
Role type
Senior Manager, Gaming Player Marketing
Builds
Player gaming projects, events, and content activations
Domain
Gaming, Esports, Entertainment Marketing
Deliverable
product features
Required skills
Talent scouting and recruitment, contract negotiation, relationship management, strategic project management, cross-functional collaboration, performance monitoring, creative ideation
Preferred skills
Industry relationships with major game titles/publishers, experience managing high-profile talent, ability to influence senior stakeholders
Technologies
N/A
Responsibilities
Identify and recruit players balancing established talent with emerging talent; negotiate agreements covering performance, content, compensation, and branding; onboard players with training and goal setting; manage day-to-day communication and relationship management with players and their teams; monitor roster health and provide performance feedback; drive ideation for innovative player projects; stay informed on global gaming trends to shape marketing strategies; serve as primary link for the gaming program ensuring stakeholder alignment; lead strategic development and execution of high-impact player gaming projects and events; manage project timelines, budgets, and resources; collaborate with Red Bull Media Network team; activate cross-functional opportunities connecting the roster to broader campaigns; manage external partners and internal resources supporting the player program
Seniority
Senior, hands-on IC with strategic oversight