Portfolio Marketing Manager APAC
Core
Lead strategic direction and commercial success of the APAC brand portfolio for a global meat snack company, driving growth across Australia, New Zealand, and Asia.
Role type
Senior IC portfolio marketing manager (FMCG)
Builds
Annual brand plans, portfolio growth strategies, and integrated marketing programs for meat snack brands
Domain
FMCG / Meat snacks / Asia Pacific
Required skills
portfolio management, innovation commercialisation, integrated marketing program leadership, cross-functional business partnering, budget management, strategic planning, project management
Preferred skills
consumer insights translation, agency relationship management, team development, stakeholder management
Technologies
digital, social, PR, content, influencer, shopper channels
Responsibilities
Develop annual brand plans and portfolio growth strategies; translate consumer insights into commercially successful innovation; drive integrated marketing programs across multiple channels; collaborate with Sales, Finance, Supply Chain, and R&D to deliver brand outcomes; lead agency relationships and support team development
Seniority
Senior, hands-on IC
