Специалист по цифровому маркетингу
Core
Managing Syngenta's digital presence, including website operations, content marketing, social media, paid advertising, and analytics to support agricultural seed sales.
Role type
Senior Digital Marketing Specialist (Performance & Content)
Builds
Website content, social media campaigns, paid ads, video projects, and marketing dashboards for Syngenta Seeds.
Domain
Agribusiness / Digital Marketing
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Website management & CMS (WordPress/Drupal), SEO, GA4 & Yandex.Metric analytics, Social media management (Instagram/Facebook/TikTok/YouTube/Telegram), Paid advertising (Meta/Google/YouTube), UX/UI optimization, Copywriting, AI tool usage, Graphic/Video editing (Canva/Figma/CapCut), Project management.
Preferred skills
Experience with video production, cross-functional collaboration, trend research.
Technologies
WordPress, Drupal, GA4, Yandex.Metric, Meta Ads, Google Ads, TikTok, YouTube, Canva, Figma, CapCut.
Responsibilities
Ensure stable website operation and brand compliance; Create and manage content for web and social channels; Plan and execute paid advertising campaigns; Monitor analytics and generate performance reports; Optimize UX/UI and SEO; Manage external agencies and contractors.
Seniority
Mid-Senior, hands-on IC