Technical CRM & Data Manager (m/w/d)
Core
End-to-end management of Customer Data & CRM projects, optimizing the Customer Data Architecture and Customer Engagement Platform.
Role type
Senior Technical CRM & Data Manager
Builds
Customer Engagement Platform (Braze), Cloud Data Architecture (GCP/BigQuery), and CRM Dashboards
Domain
Retail / eCommerce / Customer Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM project management, Cloud architecture (GCP/BigQuery), Data engineering & processing, CRM platform administration (Braze), Dashboarding (Looker Studio/SAC), SQL, IAM/Berechtigungsmanagement
Preferred skills
Experience with CDP/Operative CRM/CDA, Analytical mindset
Technologies
Google Cloud Platform, BigQuery, Braze, Looker Studio, SAC
Responsibilities
Plan and execute technical CRM projects; Administer and optimize the Customer Engagement Platform; Design and develop CRM data architecture in the cloud; Ensure data quality through data processing; Build and maintain performance dashboards; Conduct ad-hoc customer analytics; Manage IAM concepts within the analytics infrastructure.
Seniority
Senior, hands-on IC