Senior Business Analyst
Core
Lead business analysis for complex, multi-system solutions and AI-enabled automation projects in the advertising technology sector.
Role type
Senior Business Analyst (AdTech)
Builds
Technology platforms for advertising campaigns, data analytics, and automation
Domain
Advertising Technology (AdTech)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Business analysis, requirements elicitation, user story validation, process optimization, data analysis, SQL, BI tools, Jira, diagramming, AI/LLM concepts, prompt engineering, data governance
Preferred skills
AdTech domain experience, pre-sales support, Product Owner responsibilities
Technologies
Jira, MS PowerPoint, MS Word, SQL, BI tools, AI/LLM frameworks
Responsibilities
Lead analysis for multi-system solutions, translate advertising workflows into requirements, facilitate workshops and requirements elicitation, guide clients and dev teams on solution implementation, create and maintain BA artifacts, validate user stories and business rules, identify and communicate project risks, support change management and process optimization, provide data-driven analysis for executive decisions, plan and lead UAT
Seniority
Senior, hands-on IC