Business Expert Wholesale Media (all genders)
Core
Support the planning, execution, and optimization of Wholesale Media campaigns across multiple European countries to generate measurable business impact and revenue.
Role type
Wholesale Media Business Expert
Builds
Wholesale Media campaigns and strategies for professional customers across Europe
Domain
Retail Media / Wholesale / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, Campaign execution and optimization, Data analysis and KPI tracking, Stakeholder management, Cross-functional collaboration, Market intelligence analysis
Preferred skills
Experience with Google Analytics or Looker Studio, Understanding of CTR, ROAS, and conversions
Technologies
Google Analytics, Looker Studio
Responsibilities
Develop and deliver overall Wholesale Media strategy, Collaborate with cross-functional teams to align campaigns with business objectives, Track digital/media KPIs and forecast revenue, Partner with global procurement to secure optimal partner budgets, Develop local Wholesale Media Champions and performance frameworks, Coordinate campaign delivery with local teams and ad operations, Build dashboards to track campaign performance, Provide actionable insights to optimize media ROI, Represent Wholesale Media priorities to secure resource allocation, Support external presence through presentations and industry events
