Programmatic Technical Trading Lead
Core
Technical backbone of the programmatic team overseeing campaign optimizations, management, and data analysis for pharmaceutical brands (HCP and DTC audiences).
Role type
Senior IC programmatic technical trading lead
Builds
Optimized programmatic campaigns and data-driven insights for pharmaceutical clients
Domain
Pharmaceutical advertising + programmatic media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Advanced SQL, DSP management, identity resolution, data onboarding, pixel/tag implementation, QA & troubleshooting, HIPAA compliance, MLR review process understanding
Preferred skills
Healthcare agency experience, healthcare-specific DSPs (DeepIntent, Doceree), identity platforms (LiveRamp, clean rooms), ad tech evaluation, verification tools (DoubleVerify, IAS)
Technologies
Google Tag Manager, Google Analytics, Campaign Manager, DV360, GA4, The Trade Desk EDGE Academy
Responsibilities
Oversee programmatic campaign optimizations and management; support Programmatic Traders and Supervisors; monitor and analyze campaign performance; lead cross-platform QA and discrepancy investigations; ensure compliance with HIPAA, FDA/OPDP guidance, and platform policies; mentor junior team members; document technical workflows and tagging instructions.
Seniority
Senior, hands-on IC
