Analytics Manager - Marketing Science
Core
Lead the strategy and execution of the marketing measurement framework (attribution, experimentation, MMM) to drive optimization of global marketing spend.
Role type
Senior IC Analytics Manager (Marketing Science)
Builds
Scalable measurement products including attribution models, experimentation frameworks, and Marketing Mix Models
Domain
Fintech / Digital Advertising / Marketing Science
Deliverable
production ML models | product features
Required skills
Marketing attribution modeling, Marketing Mix Models (MMM), A/B experimentation, SQL, Python, dbt, data pipeline development, team leadership
Preferred skills
Lightdash, stakeholder management, strategic roadmap planning
Technologies
dbt, SQL, Python, Lightdash
Responsibilities
Own the strategy and implementation of the triangle of measurement; Manage and develop a team of two analysts; Build and deploy new features for the attribution model; Generate strategic insights to optimize marketing channels and spend.
Seniority
Senior, hands-on IC with team leadership
