Content Marketing Lead (m/w/d) Recruiting & HR
Core
Develop recruiter-centric content strategy and thought leadership materials to inform and influence the HR and recruiting community using exclusive studies and market insights.
Role type
Senior Content Marketing Lead (Recruiting & HR)
Builds
Whitepapers, factsheets, webinars, expert articles, and thought leadership content for the HR/Recruiting community
Domain
Human Resources / Talent Acquisition / B2B Marketing
Deliverable
product features
Required skills
Content strategy development, team leadership (non-managerial), data-driven content creation, storytelling, stakeholder management, AI tool implementation, project management
Preferred skills
B2B content marketing experience, experience creating content from proprietary studies, expertise in talent acquisition trends
Technologies
AI-powered content tools and workflows
Responsibilities
Develop and execute a recruiter-focused content strategy; Lead and coordinate a team of 5 content managers/editors; Create high-impact content including whitepapers and webinars; Identify and position key recruiting and workforce trends; Test and scale new content formats; Implement AI tools to scale content production; Analyze content performance and optimize distribution strategies
Seniority
Senior, hands-on IC with team leadership responsibilities