Product Marketing Manager - Innovation - Consumer
Core
Own strategy for innovative consumer propositions from discovery to launch, partnering with Product to define customer problems, value propositions, and positioning.
Role type
Senior Product Marketing Manager (Consumer Innovation)
Builds
New consumer products, features, and propositions for Experian's digital consumer business
Domain
Consumer technology / Data services
Deliverable
product features
Required skills
B2C product marketing, 0-1 product development, product strategy definition, go-to-market strategy, customer research, experimentation, data-informed decision making, AI tooling for insight generation
Preferred skills
Experience influencing senior stakeholders, operating in ambiguous environments, modern product marketing practices
Technologies
AI tools, modern product marketing tooling
Responsibilities
Partner with Innovation & Growth Domains to identify customer problems and shape product direction; Define target segments, value propositions, and positioning; Lead product marketing from concept through launch and optimization; Measure product adoption and customer outcomes using insight and experimentation; Build partnerships across Product, Design, Research, and Analytics to deliver commercial outcomes
Seniority
Senior, hands-on IC
