Marketing Manager
Core
Lead brand storytelling and marketing strategy for a lifestyle destination hotel in Perth, driving engagement and loyalty across digital, social, PR, and events.
Role type
Marketing Manager (Hospitality/Lifestyle)
Builds
Integrated marketing campaigns, brand awareness, and destination reputation for Hyde Perth and FARRA.
Domain
Hospitality, Lifestyle, Tourism
Deliverable
product features
Required skills
Strategic marketing planning, digital and social media expertise, campaign development, budget management, stakeholder collaboration, brand positioning, content creation, SEO/SEM, CRM management.
Preferred skills
Experience launching or repositioning brands, hotel opening experience, knowledge of Australian market and Perth cultural landscape.
Technologies
Digital platforms, social media channels, SEO/SEM tools, CRM systems, email marketing platforms.
Responsibilities
Develop and execute annual marketing strategy; build brand awareness across owned, earned, and paid channels; manage marketing budget and measure ROI; lead content creation and digital presence; nurture relationships with media and influencers; represent the brand in local communities.
Seniority
Mid-level, hands-on IC
