Director, Brand Storytelling
Core
Sets brand narrative, content, and messaging strategies for clients based on audience research and data analysis, leading work from pitch through account life.
Role type
Director, Brand Storytelling (Agency)
Builds
Integrated content ecosystems and brand narratives for client accounts
Domain
Marketing / Brand Strategy / Social Media
Deliverable
product features
Required skills
Brand storytelling, content strategy, audience research, social listening, creative performance analysis, freelance talent management, cross-functional leadership, brief authoring, pitch leadership
Preferred skills
Agency pitch leadership, multi-disciplinary background (brand/creative/social/research)
Technologies
Social listening tools, creative performance analysis platforms
Responsibilities
Establish brand narratives and develop content strategies for accounts and pitches; Author or co-author briefs for creative, media, and social teams; Lead a mixed team of full-time staff and freelance subject-matter experts; Orchestrate vision across creative, social, and media departments; Utilize social listening and performance data to refine storytelling strategy
Seniority
Director, people management
