Sr. Specialist Influencer Marketing
Core
Lead regional influencer marketing across talabat MENA markets, building an operating model that balances local flexibility with regional governance while driving campaign consistency and efficiency.
Role type
Senior Influencer Marketing Leader (Regional)
Builds
Regional influencer marketing programs, campaign roadmaps, and technology ecosystems for food delivery in MENA
Domain
Food delivery / E-commerce / MENA region
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Regional influencer marketing leadership, campaign planning & execution, agency management, stakeholder management, influencer marketing technology stack ownership, AI adoption in marketing, performance measurement & analytics, cross-functional collaboration, innovation in creator partnerships
Preferred skills
Experience with matrix organizations, knowledge of emerging social platforms and creator trends, ability to pilot new formats and measurement solutions
Technologies
Influencer marketing platforms, AI tools for creator discovery and content evaluation, automated reporting and workflow automation tools
Responsibilities
Lead paid influencer marketing across MENA markets; Build regional operating models; Drive campaign consistency and reporting; Manage regional agencies and internal stakeholders; Own and optimize influencer marketing technology ecosystem; Develop measurement frameworks and dashboards; Pilot innovative creator formats and AI capabilities
Seniority
Senior, hands-on IC with regional scope
