Team Lead, Partner Social Engagement
Core
Own and drive strategy and execution for Grab's Driver Partner social engagement, combining sentiment management, content production, and data analytics to strengthen driver retention and brand loyalty.
Role type
Team Lead, Partner Social Engagement
Builds
Positive community narrative and driver engagement across social platforms (Meta, TikTok, Threads)
Domain
Gig-economy / Ride-hailing / Social Media Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, data analytics, social listening, content creation (scripting, shooting, editing), community management, trend adaptation
Preferred skills
Active content creator/vlogger, experience managing large online driver communities, mobile video editing proficiency
Technologies
Meta, TikTok, Threads, CapCut, Premiere, Canva
Responsibilities
Own narrative direction for driver social seeding team, monitor and enhance driver community sentiment, develop initiatives to improve driver behaviors and brand advocacy, analyze social listening data to derive actionable solutions, plan and execute driver engagement campaigns and BAU programs, create multimedia content for social platforms
Seniority
Senior, hands-on IC / Team Lead