Category Sr Analyst
Core
Analyze category performance (sell-in, sell-out, market share, profitability, rotation, DOH) to drive assortment, pricing, and promotion optimization for mass consumption retail.
Role type
Senior Category Analyst (Mass Consumption Retail)
Builds
Category strategies, supplier segmentation, shopper insights, and business review processes for retail partners.
Domain
Mass consumption retail / Trade marketing / Business analytics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Category performance analysis, data-driven insight generation, category strategy formulation, supplier segmentation, business review facilitation, shopper behavior analysis
Preferred skills
Experience in trade marketing, innovation project support, cross-functional collaboration
Technologies
Excel, Google Sheets, Power BI, Tableau
Responsibilities
Analyze category KPIs, develop growth insights, propose category strategies, support innovation launches, prepare decision reports, lead shopper insights projects, conduct business reviews with key suppliers
Seniority
Mid-level (2-4 years experience), hands-on analyst