Ecommerce Executive - Hotel Franchised
Core
Lead strategic development and execution of digital marketing and e-commerce initiatives for a hotel, driving performance across direct and indirect digital channels to enhance brand visibility and optimize guest touchpoints.
Role type
Senior IC digital marketing and e-commerce executive
Builds
Digital guest experiences, online booking performance, and brand engagement for a hotel
Domain
Hospitality / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, e-commerce planning, SEO/SEA, paid media management, social media management, CRM strategy, email marketing, content production, online reputation management, competitive benchmarking, data analytics, rate parity monitoring
Preferred skills
Knowledge of Dubai hospitality market dynamics, experience in retail sector
Technologies
Metasearch platforms, third-party email marketing tools, programmatic buying platforms, social media platforms, review sites
Responsibilities
Develop and implement annual digital marketing strategy and budget; Design and execute quarterly and yearly e-commerce plans; Manage digital marketing efforts including SEO/SEA, paid media, and social media; Monitor and report on performance across digital channels; Oversee content production and brand-consistent presence; Lead CRM strategy and manage email marketing tools; Support revenue optimization by monitoring rate parity; Support awareness and engagement of the loyalty program; Ensure optimal visibility and conversion performance across OTA platforms; Manage and enhance online reputation; Conduct competitive benchmarking and market analysis; Identify digital trends and adapt strategies; Build and maintain partnerships with digital agencies and external vendors.
Seniority
Senior, hands-on IC