Marketing Executive, Cityscape West - 5 month freelance role
Core
Execute outbound marketing campaigns, manage event websites, and drive audience engagement/conversion for B2B live and on-demand events.
Role type
Marketing Executive (Freelance)
Builds
Outbound marketing campaigns, event websites, and digital collateral for B2B events.
Domain
B2B Events Marketing / Live Events
Deliverable
product features
Required skills
Outbound campaign management, Content calendar development, Media and influencer relationship management, Budget tracking and PO management, External supplier management, Website content optimization, Social media management, Marketing analytics and reporting, Database segmentation and management, Digital marketing (PPC, SEO), Copywriting and visual marketing
Preferred skills
Marketing automation (Eloqua), Social media scheduling platforms (Sprout Social, Hootsuite), Adobe Experience Manager, Events marketing experience
Technologies
Google Analytics, Adobe Analytics, Eloqua, Sprout Social, Hootsuite, CMS platforms, MS Office (Excel, PowerPoint, Word)
Responsibilities
Develop operational implementation plans and track campaign deadlines, Build and manage relationships with media partners and influencers, Monitor campaign performance and produce ROI reports, Identify target segments and optimize channel effectiveness, Manage external suppliers and raise purchase orders, Maintain and optimize product websites for conversion
Seniority
Individual Contributor
