Online Marketing Manager (m/w/d)
Core
Lead a national and international paid online marketing strategy focused on revenue impact, funnel performance, and conversion optimization across the customer journey.
Role type
Senior Online Marketing Manager (Paid Media & Digital Transformation)
Builds
Paid media campaigns, conversion-optimized landing pages, and AI-based marketing applications
Domain
B2B Manufacturing (Sun protection systems & Engineering)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid media strategy, campaign management, budget allocation, landing page optimization, A/B testing, web analytics, HTML, SEO, SEA
Preferred skills
UX methods (personas, design thinking), Agile methodologies (Kanban, Scrum, Jira), Vibe Coding
Technologies
Google Ads, Social-Media-Advertising, Vibe Coding, WAREMA Marketing Technology Stack
Responsibilities
Develop and execute paid online marketing campaigns, optimize performance marketing disciplines and agency relationships, manage web analytics and tracking setups, lead digitalization projects in the marketing tech stack
Seniority
Senior, hands-on IC
