Manager, Marketing Strategy
Core
Develop data-informed marketing strategies for original programming, acquired content, and films on Peacock to drive awareness, subscriber acquisition, and engagement.
Role type
Manager, Marketing Strategy
Builds
Holistic marketing strategies and actionable direction for creative development and audience targeting for NBC, Bravo, NBC Sports, and Peacock content.
Domain
Streaming media and entertainment
Deliverable
product features
Required skills
strategic thinking, data interpretation, cross-functional collaboration, competitive analysis, presentation development, project tracking
Preferred skills
familiarity with Airtable
Technologies
PowerPoint, Keynote, Airtable
Responsibilities
Define positioning and audience targets for key titles; translate research and performance data into strategic recommendations; identify marketing hooks to expand reach; collaborate with Brand, Creative, Media, and Decision Sciences teams; develop compelling presentations for stakeholders; track campaign performance and optimize strategies; conduct competitive landscape analyses.
Seniority
Manager, hands-on IC
