Brand Manager
Core
Develop sustainable brand and store growth for individual OEM brands by driving marketing strategies to increase new and used vehicle sales, service traffic, market share, and brand loyalty.
Role type
Senior Brand Manager (Automotive Retail)
Builds
Brand initiatives, marketing strategies, and store-level execution for new and used vehicle sales and fixed operations.
Domain
Automotive retail, brand management, and local marketing.
Deliverable
product features
Required skills
OEM relationship management, market share growth strategy, pre-owned vehicle marketing, fixed operations marketing, brand identity execution, budget management, consumer insights analysis, competitive analysis, data interpretation, Microsoft Suite proficiency.
Preferred skills
Experience in Local Marketing Associations (LMA, DMA, DMG), board participation, reputation management, community involvement.
Responsibilities
Establish relationships with OEM senior marketing personnel (CMO/VP); drive market share growth through targeted strategies; support pre-owned vehicle sales goals; grow service lane traffic; own and execute brand vision and identity; manage brand marketing budget and co-op utilization; monitor dealership websites and brand compliance; research consumer behavior and market trends; plan and support local event marketing initiatives.
Seniority
Senior, hands-on IC
