Trade Marketing Manager (m/w/d)
Core
Planning, implementation, and steering of target-group-specific marketing measures for B2B audiences including window builders, architects, and project customers.
Role type
Trade Marketing Manager
Builds
Marketing roadmaps, target-group-specific content, trade fair and communication measures, and marketing automation concepts.
Domain
Construction industry (windows, sun protection systems) + B2B Marketing
Deliverable
product features
Required skills
B2B marketing, trade marketing, target group analysis, competitive analysis, marketing automation, agency management, budget management, content creation, project management
Preferred skills
Experience in window/door/sun protection industry, knowledge of construction sector
Technologies
Marketing automation tools
Responsibilities
Develop and execute marketing concepts, conduct target group and contact point analyses, manage external agencies, oversee budget compliance, design marketing roadmaps, create content for trade fairs
Seniority
Mid-level, hands-on IC
