Teamleiter (m/w/d) Customer Loyalty Marketing
Core
Lead the Customer Loyalty Marketing team and drive the WAREMA Prime customer retention system for trade partners.
Role type
Senior B2B Marketing Team Lead
Builds
B2B communication concepts, media plans, and marketing services for trade partners
Domain
B2B Marketing, Customer Loyalty, Trade Partner Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing expertise, team leadership, budget planning and control, agency management, project management, CRM and loyalty program knowledge
Preferred skills
Loyalty marketing specialization, experience in developing new B2B communication standards
Technologies
CRM systems, Loyalty systems
Responsibilities
Lead and develop the Customer Loyalty Marketing team, manage the WAREMA Prime customer retention system, develop target-group-specific B2B communication concepts, oversee B2B media planning, manage marketing services for trade partners, control marketing and loyalty systems, plan and manage budgets
Seniority
Senior, hands-on IC with leadership responsibilities
