Digital Marketing Manager (Vietnamese Local)
Core
Develop and implement digital marketing strategies to drive brand awareness, engagement, and revenue growth for a luxury hospitality group in Vietnam.
Role type
Senior Digital Marketing Manager (Hospitality)
Builds
Digital marketing campaigns, website optimization, content strategies, and direct booking channels.
Domain
Hospitality / Luxury Travel / Digital Marketing
Deliverable
product features
Required skills
SEO/SEM, PPC, social media marketing, email marketing, CMS, digital analytics, budget management, team leadership, Vietnamese market knowledge
Preferred skills
Master's degree, hospitality/luxury industry experience, Vietnamese language proficiency
Technologies
Analytics tools, CMS, SEO/SEM platforms, social media platforms
Responsibilities
Develop and execute comprehensive digital marketing campaigns; Manage and optimize the company website; Create and oversee content strategy; Analyze campaign performance and prepare reports; Manage external agency relationships; Oversee digital marketing budget; Lead and mentor a team of digital marketing specialists.
Seniority
Senior, hands-on IC with team leadership