Senior Manager, Brand Marketing
Core
Lead integrated global marketing campaigns and brand strategy for the Raffles luxury hotel portfolio to drive commercial performance and guest engagement.
Role type
Senior Manager, Global Brand Marketing
Builds
Global brand campaigns, marketing plans, and brand storytelling assets for luxury hotels
Domain
Luxury hospitality
Deliverable
product features
Required skills
Global marketing strategy, integrated campaign management, stakeholder coordination, budget management, agency relationship management, performance analytics, brand positioning, luxury consumer insight
Preferred skills
Experience in luxury retail, travel, or lifestyle brands
Technologies
None stated
Responsibilities
Implement annual global marketing plans, lead planning and execution of global brand campaigns, manage campaign calendars and timelines, support new hotel openings and brand milestones, manage global marketing budget and agency relationships, monitor and report on campaign performance and brand health metrics
Seniority
Senior, hands-on IC