Marketing Manager
Core
Own online and offline marketing to build Maira's brand, drive customer acquisition, and accelerate growth for an AI-powered platform serving B2B decision-makers and B2C users in Bangladesh and global markets.
Role type
Marketing Manager (Growth & Brand)
Builds
Brand identity, multi-channel digital campaigns, offline activations, and market-specific GTM strategies for an AI services platform.
Domain
AI / SaaS / E-commerce / Enterprise IT
Deliverable
product features
Required skills
Brand strategy and positioning, multi-channel digital marketing (SEO, SEM, social, email), go-to-market (GTM) strategy, marketing analytics and KPI tracking, budget management, cross-functional collaboration, project management
Preferred skills
AI/SaaS product marketing, international market expansion, cross-cultural marketing, event marketing and PR, marketing automation and CRM platforms, professional certifications in Google Ads/Analytics/HubSpot
Technologies
Google Analytics, Meta Business Suite, HubSpot, Salesforce, Mailchimp, LinkedIn, Meta, X, TikTok
Responsibilities
Define brand identity and voice; execute paid search, social, display, and retargeting campaigns; manage SEO, content, and email automation; plan and execute offline events and trade shows; develop market-specific GTM strategies for Bangladesh and global markets; analyze campaign performance and optimize for CAC, LTV, and ROI.
Seniority
Mid-Senior, hands-on IC