Senior Manager, Brand Strategy
Core
Define and operationalize WD's brand positioning, messaging architecture, and narrative frameworks to ensure consistent brand expression across enterprise and consumer portfolios.
Role type
Senior Manager, Brand Strategy
Builds
Scalable brand playbooks, messaging frameworks, and governance systems for decentralized global teams
Domain
Enterprise technology, storage infrastructure, AI-driven data economy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (brand platforms, messaging systems)
Required skills
Brand strategy development, messaging architecture design, agency management, global marketing operations, translating complex technology into compelling narratives, building scalable brand governance frameworks, cross-functional collaboration
Preferred skills
Enterprise technology/infrastructure/AI industry experience, B2B and consumer portfolio management, brand architecture development, leading brand transformation initiatives, MBA
Technologies
Brand management platforms, marketing automation tools, collaboration software
Responsibilities
Lead global brand positioning development, define enterprise and consumer brand narratives, build scalable brand playbooks and templates, manage brand and creative agencies, provide brand guidance to decentralized teams, develop strategic brand platforms for campaign cycles
Seniority
Senior Manager, strategic leadership with hands-on execution
