Social & Digital Media Planning Manager
Core
Own end-to-end social media strategy, paid social buying, and digital media performance to drive platform growth and commercial results for a fast-food restaurant chain.
Role type
Social & Digital Media Planning Manager
Builds
Social media content, paid social campaigns, and digital advertising across multiple platforms
Domain
Food & Beverage / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, paid social media buying, multi-platform content management, stakeholder relationship management, data analysis and reporting, brand storytelling, digital copywriting
Preferred skills
Experience with Meta, TikTok, and LinkedIn, understanding of emerging social trends and cultural moments
Technologies
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
Responsibilities
Develop social media strategy across Australia and overseas markets, manage daily posting and social media management, manage spend for always-on social media support, lead relationships with publishers and social media companies, track and analyse social media performance, monitor emerging social trends and translate insights into recommendations
Seniority
Mid-level, hands-on IC