Marketing Manager | Rx Marketing CoE – Emerging Markets
Core
Drive end-to-end life cycle management, portfolio maximization, and new product ideation/launch for Rx brands in emerging markets to ensure sustainable growth.
Role type
Senior Marketing Manager (Rx Life Cycle & Portfolio Strategy)
Builds
Brand architecture, Go-To-Market strategies, new product concepts, and growth initiatives for pharmaceutical products.
Domain
Healthcare / Pharmaceuticals / Emerging Markets
Deliverable
product features
Required skills
Brand management, strategic planning, business analytics, customer segmentation, new product development, pricing strategy, market research, digital marketing, competitive intelligence
Preferred skills
Experience in oncology, anti-allergy, or gastrointestinal therapy areas; knowledge of T-12 launch processes; ability to build business cases
Technologies
Google Ad-words, web analytics tools, market research platforms
Responsibilities
Build brand architecture and global/local innovation strategies; evaluate and classify product portfolios (Build/Milk/Exit); develop differentiated concepts through primary research; lead T-12 launch readiness processes; optimize promotional effectiveness and costs; create tools/templates for segmentation and targeting.
Seniority
Senior, hands-on IC
