Marketing & Growth Lead KZ & KG
Core
Lead local acquisition and retention projects for Glovo's food delivery products in Kazakhstan and Kyrgyzstan, adapting global strategies to local markets.
Role type
Senior Marketing & Growth Lead (Central Asia)
Builds
Local acquisition and engagement initiatives for food delivery products in KZ & KG
Domain
On-demand food delivery / Central Asia
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
End-to-end project management, Consumer understanding, Business acumen, Analytical skills, Paid/owned/earned media knowledge, Budget management, Data visualization (Looker), SQL, Excel/Google Sheets
Preferred skills
Data visualization tools (Looker), SQL language
Responsibilities
Lead local acquisition and retention projects from ideation to execution; Design and coordinate local activity plans and growth strategies; Act as country point of contact for assigned projects; Track and monitor key Growth metrics; Coordinate local marketing campaigns; Coach and supervise Jr Growth analyst; Build success stories and best practices for regional teams.
Seniority
Senior, hands-on IC