VP Client Lead (H-F)
Core
Strategic client lead driving growth for top retail and e-commerce accounts in the Lille region through data-driven media and acquisition strategies.
Role type
Senior strategic account lead (retail/e-commerce)
Builds
Custom data-driven media and acquisition strategies for major retail clients
Domain
Retail & E-commerce / Digital Marketing & Data
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic vision, business acumen, media planning, data strategy, stakeholder management, project management, commercial development, upselling, new business generation
Preferred skills
Knowledge of the Northern French retail ecosystem, experience with C-level stakeholders
Technologies
CRM, Product data, Back-Office data, Navigation data, SEA, Social Ads
Responsibilities
Build long-term strategic partnerships with C-level and marketing directors; Develop and grow the portfolio of major retail clients; Translate business challenges into data-driven media and data action plans; Identify upsell opportunities and build new offers; Lead strategic RFPs from needs analysis to final presentation; Contribute to Arcane's growth through new business development and local ecosystem engagement
Seniority
Senior, hands-on IC with strategic oversight