Consumer Advertising Specialist
Core
Leads end-to-end marketing projects and advertising campaigns to generate consumer demand and increase book sales for Ingram's consumer audience.
Role type
Consumer Advertising Specialist
Builds
Paid advertising programs and marketing campaigns for book publishers
Domain
Publishing / Consumer Marketing
Deliverable
product features
Required skills
Marketing campaign execution, Advertising platform management, Sales performance analysis, Project management, Stakeholder communication, Data reporting
Preferred skills
Analytical approach, Multi-media marketing, Proficiency with search/social/retail ad platforms, Excel
Technologies
Ingram iD, Walmart, Meta, Google, Excel
Responsibilities
Develops and executes marketing campaigns to support growth strategies; Executes and manages advertising campaigns across multiple channels; Analyzes advertising and sales performance to achieve ROI goals; Coordinates with internal and external customers and editorial teams; Develops reporting on campaign results for leadership and clients; Manages and tracks advertising inventory
Seniority
Mid-level, hands-on IC
